Program Build-Out
Your complete program designed, built and launched: membership structure, patient journey, paperwork, systems, education, marketing, staff training and the playbook.
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Clinic partners
Your clinic prescribes the protocol. We build the program that keeps patients on it.
Fiona Rooney designs, builds and launches complete longevity and wellness programs for clinics, then joins your practice to make sure they succeed.
$44,480a month from 40 active members
$533,760a year in membership revenue
3xthe revenue from the same 40 patients
Illustrative example: membership revenue before costs, not a guarantee. See how it adds up
Starting patients is easy. Keeping them is the program.
Most clinics can start a patient on a protocol. Fewer keep them on it, and even fewer turn it into a program that grows month after month and runs the same way at every location.
The gaps are almost always the same:
- Patients aren’t sure what to expect, so they hesitate or don’t start
- No one checks in between appointments, so plans are quietly dropped
- Every staff member explains the program differently
- Renewals depend on someone remembering to follow up
- There’s no system, so growth depends on the provider’s time
The clinical side is yours. Your physicians evaluate, decide what’s appropriate and prescribe. Everything around that decision is what Fiona builds.
Why add a longevity program
Patients are already looking for longevity care, and many are trying to piece it together online with no oversight. A structured, physician-led program lets your clinic offer it safely, keep those patients in your practice, and add a recurring revenue stream that doesn’t depend on more hours in the treatment room.
- Recurring monthly revenue from memberships, not one-time visits
- Higher patient lifetime value: patients stay for months, not weeks
- Stronger retention for your existing services, because members visit more often
- A premium, differentiated practice your competitors don’t offer
- More referrals: results and a great experience get people talking
- Revenue without more provider hours: your team runs the program
What a program can add
- 40active members
- $44,480monthly revenue
- $533,760annual revenue
Just 40 active members across your program can add about $44,500 a month and $533,000 a year in membership revenue alone, before any à la carte purchases, add-ons, labs or a premium VIP tier.
Why structure matters: the same 40 patients, two ways
| One-off prescriptions | Structured program | |
|---|---|---|
| How long patients stay | About 2 months | 6-month membership, renewing |
| Revenue from the same 40 patients | About $89,000 | About $266,900 |
| If members renew for a second term | Not applicable | About $533,800 a year |
The difference isn’t the protocol. It’s the structure around it: the onboarding, education, check-ins and renewals that keep patients on their plan. That structure is exactly what Fiona builds.
Illustrative example only, based on sample membership pricing and membership revenue only (no à la carte purchases or add-ons), assuming 40 members at an average of about $1,112 per month. It is not a projection or guarantee of results. Actual revenue depends on your pricing, costs, patient volume and retention; figures shown are revenue before product, lab, staff and other costs.
Who it’s for
- Chiropractic, wellness and med spa practices adding longevity or wellness programs
- Medical practices that want a structured, branded program instead of one-off prescriptions
- Multi-location groups that need every office to run the program the same way
What gets built: your complete program, done for you
Program design and membership structure
Membership tiers, à la carte options and packages designed around your patients, pricing goals and margins, including an optional invitation-only VIP tier for your most committed patients.
The patient journey
Every step mapped, from first inquiry to intake, first visit, education, check-ins and renewal, so no patient falls through the gap between appointments.
Patient paperwork
Intake forms, program questionnaires, consent and HIPAA forms, estimates, program agreements and auto-renew authorizations, branded for your clinic and prepared for your providers’ and attorney’s review.
Systems and automation
Your program built into a CRM: digital forms, appointment reminders, education emails, check-in sequences, renewal reminders and reporting.
Patient education
Plain-language materials on what the program involves, how to use it and why consistency matters, written to support your clinicians’ plan, never replace it.
Supplier coordination
Help identifying and coordinating with clinician-grade, U.S.-based supply partners, plus clear ordering workflows.
Marketing and launch
A branded membership menu, flyers, in-office materials, patient email and text campaigns, and a launch plan that introduces the program to your existing patients first.
Staff training
Your front desk, nurses and coaches trained to run the program the same way, every time.
The coaching layer
Weekly structure, check-ins and accountability around the clinical plan. This is the part that keeps patients on their program.
The playbook
All of it written down in one operations guidebook, so a second location runs the program exactly like the first.
How it works
Discover
A call to understand your clinic, patients, team and goals.
Design
Program structure, pricing models and the patient journey, built around your decisions.
Build
Paperwork, education, marketing, systems and automations, all branded for your clinic.
Train and launch
Your team trained, existing patients invited, and the program live, typically within about 30 days.
Grow
An optional in-practice launch partnership and ongoing support.
After the build: Fiona in your practice
The 90-Day Launch Partnership
A program is only as strong as the first patients who go through it. That’s why many clinics bring Fiona on for the first three months, so the program doesn’t just launch. It launches with excellence.
As your in-practice nutrition and wellness specialist, Fiona leads the patient experience while your team learns alongside her:
- Patient education consults: Fiona walks patients through their program, answers their questions, and builds a personalized nutrition, lifestyle and accountability plan around the protocol your providers prescribe.
- Concierge-level care from day one: every new patient gets an informed, attentive, high-touch experience that builds trust, results and loyalty.
- Hands-on staff training: your team shadows Fiona as she educates and supports patients, learning exactly how to explain the program and keep patients engaged.
- Real-time refinement: the patient journey, education and workflows are fine-tuned based on what your patients actually ask for.
- A confident handoff: by day 90, your team has seen it done, done it themselves, and has the playbook to run it independently.
Two ways to work together
Build-Out + 90-Day Launch Partnership
Most chosen
Everything in the build-out, plus Fiona in your practice for the first three months, leading patient education, training your team by example and refining the program as it grows.
Book a Discovery CallEngagements are scoped on a call around what your clinic needs.
Why work with Fiona
- Done for you: the entire program built, launched and written down, without pulling your team away from patients.
- Proven framework: the same patient journey, paperwork, systems and coaching standard used in active clinic programs.
- Launch in about 30 days, with an optional 90-day in-practice partnership.
- Clinical lines respected: your providers make every medical decision, and we build everything around them.
Why a coach builds it
Physicians decide what’s appropriate. But the weeks between appointments are where a plan is kept or quietly dropped, and that’s coaching work: habits, structure, follow-up and accountability.
It’s the work Fiona’s own practice is built on: assessment first, a plan built around the real week, and progress reviewed every week. Clinic partners get the same standard, built into a system their whole team can run.
Fiona Rooney: NASM Certified Nutrition Coach · private coaching practice in Palm Beach County, Florida. Clinic partnerships are offered through Collective Advisory, the consulting and partnerships arm of Rooney Health Collective.
Is your clinic ready to launch a program patients stay on?
Get the free Clinic Program Readiness Checklist: 30 points across clinical foundation, pricing, patient journey, systems, team and marketing. Find the gaps that are costing you patients between visits.
Frequently asked questions
Does Fiona provide medical care?
No. Fiona is a coach and program consultant, not a medical provider. Your licensed providers evaluate patients, decide what’s appropriate and prescribe. Fiona builds the program around their decisions and coaches inside it.
What does Fiona do in patient consults?
Nutrition coaching, program education and accountability support. All medical evaluation, treatment decisions and prescribing stay with your licensed providers.
Do we keep control of our patients and pricing?
Yes. Your clinic sets patient pricing, owns its patient relationships and makes every clinical decision.
Will this work with our existing booking system?
Yes. The program runs alongside your current scheduling, with patient records, forms and automations handled in a dedicated CRM.
What happens after the program is built?
Run it on your own with the playbook, or bring Fiona on for the 90-Day Launch Partnership to lead patient education, train your staff and refine the program before handing it off.
Can the program run at more than one location?
Yes. That’s the point of the playbook: every location runs the same patient journey, education and coaching standard.
How long does it take to launch?
Most programs are designed, built and launched in about 30 days, depending on your team’s availability.
Ready to build a program your patients stay on?
Fiona partners with a limited number of clinics each quarter so every build and launch gets her full attention.